The Great Wall Motor Company will close its European headquarters and lay off its all 100 employees on August 1, citing both tough market conditions for electric vehicles (EVs) and the threat of European tariffs on Chinese imports, Global Times reported June 2.
The operations of Great Wall Motor Deutschland GmbH in Germany will be terminated in August, the company said. Simultaneously, the GWM’s local parts warehouse will be relocated from Nuremberg, Germany to Amsterdam, the Netherlands, “doubling its capacity to better serve customers in the European region,” Global Times wrote. They went on: “The GWM is not alone. Some other Chinese carmakers are also planning to adjust their market strategies in the EU in response to the intensified situation targeting Chinese industry players in the region.”
