Samsung is confirmed to be raising prices for its DRAM (distributed random access memory) semiconductor chips by almost 20% in the third quarter, according to the Chinese financial website Yicai.com on July 4. These chips are producer products with bulk contract prices—unlike the Apple and Microsoft consumer products whose prices spiked up a week ago. But despite anticipation that this increase will “reduce demand from consumer applications” and therefore Samsung’s purchasers will be able to reduce contract prices somewhat, Yicai.com gives “an estimated increase of 13-18% compared to the second quarter.” This will put producer contract prices “at historical highs,” since the previous [second) quarter’s price increase was even larger.