Monthly visitors in July at the social media platform where President Trump dominates as the main spectacle are down by 36% compared to July last year, according to the online tracking firm Similarweb. A quarterly earnings release shows a loss of $238.1 million for the quarter that ended on June 30 for Truth Social’s parent company, Trump Media & Technology Group, which was co-founded by Mr. Trump. Trump Media has lost money in every quarter since it went public in March 2024.
However, the bulk of the recent financial losses are not from the lower traffic on the platform. The firm issued a statement blaming the poor earnings and falling stock prices on massive losses on Trump Media’s $2 billion investment in Bitcoin in 2025. Bitcoin has lost 25% of its “value” in 2026 alone.
In July, Truth Social began selling a new product for Wall Street brokers who are interested in insider trading. For a mere $100,000 per month, Wall Street traders would have instantaneous access to presidential posts on new wars, new tariffs, crypto deregulation, or UFC cage fighting. According to media reports, there are 10 trading firms on Wall Street that have paid for the quicker access. Critics accuse President Trump of attempting to monetize his policy announcements to try to rescue his failing company.
